in Baudrillard's terms, too:

Any created object, visual or analytic, conceptual or photographic, has to condense all the dimensions of the game into a single one: the allegorical, the representative, the agonal, the random, and the vertiginous.
Recomposing the spectrum.
A work, an object, a piece of architecture, a photograph, but equally a crime or event, must be the allegory of something, be a challenge to someone, bring chance into play, and produce vertigo.